Author Archives: DLaskey

What’s Your Brand?

May 2, 2012 – 12:15 pm

Do you have a brand vision and are you consistent in promoting it? Do you know how to effectively communicate your vision? For some help in creating and maintaining your brand, the secret weapon is David McNally’s and Karl D. Speak’s book, Be Your Own Brand – Achieve More of What You Want by Being [...]

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Secrets to Sharpen Your Leadership Skills

April 9, 2012 – 10:03 pm

If you are already a leader, you are to be congratulated on your accomplishment. And if you aspire to become a leader, you’re about to begin an amazing journey. But there is something that few books and even fewer CEO’s will tell you: since employees and workplaces are constantly changing, you will need to refine [...]

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Would your company prefer being #2 instead of #1?

January 19, 2012 – 1:41 pm

Many corporate leaders aspire for their companies to become industry leaders. But there can only be one leader for each industry – or in marketing terms, there can only be one product, brand, or business that controls a category. Sure, there are exceptions, but more often than not, there is a big company who sets [...]

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What’s the core of leadership?

September 25, 2011 – 4:29 pm

What’s the core of leadership? I have often wondered about this. Like everyone, I have worked for individuals who have the capacity to inspire and energize an army, and I have also worked for people who would have been a better match for jobs where they could have worked without ever encountering people. But recently, [...]

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Does Onboarding Lead to Employee Engagement?

June 13, 2011 – 4:41 pm

Onboarding is not a bad word. It refers to the process of welcoming a new employee to a company. According to Wikipedia, “onboarding or organizational socialization, refers to the process for new employees to acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics may include meetings, lectures, videos, printed [...]

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